Unlock the Benefits of a Loss Leading Service for Your Landscaping Company: a Guide for Entrepreneurs
IN THIS BLOG POST, WE'RE GOING TO TALK ABOUT THE BENEFITS OF OFFERING A LOSS LEADING SERVICE FOR YOUR LANDSCAPING COMPANY.
Now, you may be thinking "Why in the world would I want to offer a service that loses money?", but just like Robert Kiyosaki says in his book "Rich Dad Poor Dad", "The rich don't work for money. They make money work for them." So, let's dive in and see how offering a loss leading service can actually benefit your landscaping company.
A loss leading service is a service that you offer at a price that is lower than your cost of providing it. This may sound counterintuitive, but it can actually be a great way to attract new customers and build your brand.
By offering a loss leading service, you're effectively giving potential customers a taste of what you can do, and the quality of your work. If they like what they see, they're more likely to hire you for more expensive services in the future. This is a classic example of "loss leader" strategy, where a business offers a product at a loss in order to attract customers.
Another benefit of offering a loss leading service is that it can help you stand out from the competition. With so many landscaping companies out there, it can be difficult to differentiate yourself. But by offering a unique service at a lower price, you'll be able to attract the attention of potential customers.
So there you have it, offering a loss leading service can actually benefit your landscaping company. It can help you attract new customers, build your brand, and stand out from the competition. Just remember, as Robert Kiyosaki says, "It's not about how much money you make, but how much money you keep, how hard it works for you, and how many generations you keep it for." So, don't be afraid to take a loss in the short term, if it means long-term gains for your business.
Kiyosaki, R. (1997). Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! Warner Business Books.